Her agribusiness sources from smallholder farmers in Nigeria, providing a reliable market for their produce. Williams is also keen on improving lives in rural communities. All of ReelFruit’s management and 64% of its employees are women. The program has helped 458,000 women around the world access agriculture-related credit, including more than $80 million in rural loans. Today, Nigerians can find ReelFruit’s healthy dried fruit-and-nut snacks in over 350 stores as well as in airlines, schools and hotels across the country.įeed the Future, through the United States Agency for International Development, launched the Accelerating Women Entrepreneurs Award in 2017 to help women in Africa, like Williams, take their businesses to the next level. Her business is giving people the opportunity to make a living, continue school and save for their futures - all along the supply chain. Williams is employing a team of young, hardworking people at her processing plant and office in Lagos.
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